Hi There!
Hi There!
I am Fabi,
I am committed to elevating user experiences by merging intuitive design with a strategic understanding of behavioral patterns and systems.
Capabilities
DESIGN LEAD
STRATEGY
UX & UI DESIGN
SERVICE DESIGN
I’m a Lead Product Designer specializing in crafting impactful design solutions for businesses in Consumer, Enterprise, B2C and B2B environments. With over 7 years of experience, I have established and expanded Product Design & User Research functions from scratch, helped scale mid-size companies, and led design teams at Fortune 500 brands such as Coca-Cola, Ambev, Starbucks, and Delta Airlines.
I’ve worked for small startups and large Fortune 500 enterprises, both in-house and as a consultant, across various industries. Throughout my career, me and my teams have driven significant business outcomes, generating millions in revenue and achieving substantial growth and user angagement. I thrive in collaborative, multidisciplinary environments and excel in the strategic use of metrics to inform visual decisions and create user-centric designs.
I'm always ready to tackle the next big challenge. So, let's make something amazing together!
E-mail
fabiyamaue@gmail.com
Telefone
+55 (11) 99200-9092
Teams I've collaborated with
Past work experiences
Product Design Lead
Southrock Lab/ Wahalla
São Paulo / remote
Nov 2020 - Nov 2023
I developed and implemented user experience design strategies to solve complex digital challenges, leading a team of designers divided into 3 different products for important brands in the food sector, such as Starbucks, Subway and TGI Friday’s.
With more than 500k active users as the first internationally homologated platform by SBUX, it engaged over 1 million customers, contributing to more than 20% of overall sales through digital and frequent user transactions.
Senior Product Designer and Innovation Consultant
MJV Technology and Innovation
São Paulo / remote
April 2017 - Nov 2020
Consulted for global clients as a Strategic Innovation Consultant and UX Designer in 20+ projects.
In my year on the Customer Experience team at this strategic innovation and technology consultancy I was able to grow my design leadership and experience strategy skills exponentially. I had the opportunity to work on many diverse projects including leading UX strategy for Claro, one of Brazil's largest telecommunications company, and being integrated into the international innovation design team to help the team collaborating with brands like Coca-Cola and Delta Airlines. Selected Projects: Novo Banco Credit Intermediaries, Coca-Cola's Hot Platforms, Delta In-flight experience, Claro: Iot, ClaroPay...
Product Designer
Bertussi Design
Florianópolis, SC
Mar 2015 - Abril 2017
I worked as a product designer, responsible for designing physical products, defining the aesthetic guidelines of the project, and ensuring the technical quality of the deliveries. I followed the process from the initial sketches to the production of the pieces.
EDUCATION
Bachelor of Design and Applied Sciences
1 year and a half exchange program at Monash University in Melbourne, Australia. Awarded by the Brazilian Government.
2013-2014
Bachelor of Product Design
Universidade Federal de Santa Catarina in Florianópolis, Brasil
2009 - 2015
UX Management: Strategy and Tatics
Interaction Design Foundation
Design System & Ops
Meiuca Design